Camu camu is a small shrubby tree that thrives in the flooded portions of the Amazon rainforest. The tree produces a dark red fruit that resembles a cherry, which is harvested as food in its native regions. Camu camu fruit extract powder is considered a super food due to its high concentration of beta-carotene, fatty acids and especially high levels of vitamin C. Similarly, because of its antioxidant content, the powder is an ingredient in soaps and other products for skin and hair.