At Expo West—the premier event for natural products—we saw firsthand how the botanicals industry is evolving.
Here are six key takeaways that could impact your business:
1. GLP-1 & GUT HEALTH
With the rise of GLP-1 weight loss drugs (like Ozempic & Wegovy), demand for digestive support products is soaring.
Many users experience bloating and gut discomfort, creating a huge opportunity for herbal teas, bitters, and digestive
blends. If your business offers wellness teas, supplements, or functional beverages, now is the time to lean into this
trend. Explore digestive botanicals.
2. SEA MOSS GOES MAINSTREAM
Sea moss isn’t just a niche ingredient anymore—it’s showing up in RTD beverages, gummies, gels, and powders from
brands like MOSS, OoMee, and Mary Ruth’s. Advances in taste-masking are making sea plants more accessible to consumers.
If you’re formulating new gut health or beauty-focused products, sourcing high-quality sea plants now could give you a
competitive edge. Browse our sea plant selection.
3. THE EXPANDING SEXUAL WELLNESS MARKET
Millennials and Gen Z consumers increasingly see sexual health as part of overall wellness, creating new opportunities
for botanical supplements, functional chocolates, teas, and elixirs. While regulatory hurdles exist, brands are leveraging
maca, ashwagandha, and adaptogenic blends in this space. Want to explore a formulation?
Book a free consult with our herbalist.
4. TARIFFS & INGREDIENT PRICING UNCERTAINTY
Global trade policies remain unpredictable, and many brands are bracing for potential tariff increases on key botanical
imports. While we can’t control regulations, we guarantee the best everyday pricing as all orders receive our wholesale
pricing, and bulk orders (100+ lbs) qualify for even deeper discounts. Now may be a smart time to lock in contracts or
discuss sourcing alternatives. Get pricing details
5. BOTANICALS IN BEVERAGES
Consumers want low-sugar, functional drinks with added wellness benefits, and brands are responding with botanical sodas,
adaptogenic teas, and herbal-infused RTD beverages. If you’re formulating a beverage, navigating ingredient claims and
sourcing high-quality botanicals is crucial. We can connect you with the right
resources for formulation and compliance.
6. COFFEE WITHOUT THE CRASH
The functional coffee category is expanding, with brands using mushrooms like reishi, cordyceps, and lion’s mane for a
sustained energy boost without the caffeine crash. If you’re in the coffee, tea, or energy space, this could be a strong
differentiator. We stock full-spectrum mushroom powders to help you create the next breakthrough product.
Shop mushroom powders.
Get ahead of these trends—shop our selection or reach out to discuss product innovation.
